Shubhodip Pal bids adieu to Micromax; Shubhajit Sen takes charge!

While Micromax Informatics's Shubhodip Pal decides to move on, the comany appoints Shubhajit Sen as its Chief Marketing Officer. At Micromax, Sen will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication. Prior to Micromax, he was the Executive Vice President – Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years and served as the key resource to accentuate the successful journey of the company.

Commenting on the appointment, Vineet Taneja, CEO of Micromax Informatics Limited said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives.”

The move is a reflection of the company’s constant effort and commitment to make Micromax a brand to reckon with. Commenting on his new role, Shubhajit Sen said, “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer’s expectations of the category better than competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.”

Though Pal was not available to comment during the time the story was filed hence his next move also stays unknown. Shubhodip Pal has been associated with Micromax December 2012.