Shemaroo has a large presence in the comedy space: Hiren Gada

Shemaroo Entertainment is betting big on comedy genre, once again. The latest offering is ‘Bharti Ka Show – Ana Hi Padega’, wherein comedian Bharti Singh will roast all the celebs coming on the show. The show went on air from November 3, 2018 across d2h platforms like Tata Sky Comedy, Comedy Gali on Airtel Digital TV, Comedy Active on Dish TV and Comedy Active on Videocon d2h. 

Featuring 13 episodes, the show starts with a stand-up comedy segment by the host Bharti Singh and ends with the invited celeb getting roasted. Celebs like Krushna Abhishek, Sudesh Lehri, Karan Wahi, Ada Khan, Rithvik Dhanjani and many more will take the hot seat. A new episode will be released every Saturday at 9 pm and a repeat telecast will run on Sundays. 

Commenting on the new show, Hiren Gada, CEO, Shemaroo Entertainment, said, “The comedy genre is redefining a lot of media platforms in India. We are in exciting times and at Shemaroo, we understand the pulse of our audience and provide 24x7 comedy services to our consumers sitting across the globe through our various platforms. Our association with Bharti Singh for ‘Bharti Ka Show – Ana hi Padega’ will surely take the viewers on a joy ride. I am sure this show will take the entertainment levels a notch higher.” 

Excited about hosting her own show, Bharti Singh said, “After doing a lot of stand-up comedies and cracking many a jokes on people, I am very excited to have got an official platform to roast celebrities and comedians. This show being my first show after marriage is very close to my heart. My excitement levels are at the peak as this is something which I do off the camera, but now my fans will see me doing the same on camera.” 

In an interaction with Adgully, Hiren Gada highlighted some concepts related to the new show. 

Shemaroo has earlier done several comedy shows with various artists, what’s different about Bharti’s show?
We have produced probably more than 100 hours of comedy content for this service with different artists in the past. We have worked with Sugandha Mishra, Sanket Bhosale and many other artists. But I would say that a show of this scale, with so many artists and with such a great impact has been done for the first time. 

How long did it take to complete the show?
End-to-end, the project was probably just of 2-3 months’ duration – from the concept stage to production and post-production. The shooting days were different. 

What were the challenges that you came across while making a show on this scale?
Frankly, it was very smooth. As I said, there was some chemistry and we had a very homely environment. We kept building on the ideas and things just kept falling in place. Our team gave more latitude to the show and to the artists, so that they felt are free to put in their space. 

What all platforms will the show be available on? Will it be limited to TV, or will it air on OTT as well?
No. In fact, we believe that the concept has a very mass appeal. Hence, we will definitely expose it to a wider audience. To begin with, it will go on to the d2h platforms, but from there onwards we are already in talks with many other platforms, both on digital and television side, to put it up. There is a lot of interest already as Bharti is one of the top artists. 

How are you targeting the audience in Tier 2 and 3 markets?
Fundamentally, the way the show has been conceptualised, I think the appeal is across the board, including large urban cities to next tier, small towns and cities, that is, Tier 2 and 3 cities, because some of the best talents in the country are part of the show. There is a different side to each of them and the way it has been packaged, put together and conceptualised is something that will not just intrigue the people, but at the same time they will have a lot of fun. 

How are you leveraging your comedy shows?
We are running comedy shows across all d2h platforms and also on digital and many other platforms. We have a large presence in the comedy space. In fact, our channel on YouTube also has many million subscribers. We are working on many concepts and talents. We are also working with many brands, and are in the process of tying up with many brands and seeing how we can integrate brands and work out different solutions for them. So, it is a very interesting and exciting time for us.


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