Seventynine appoints Saurabh Sangar to firm up its mobile advertising biz

In-app ad platform Seventynine has announced the appointment of Saurabh Sangar as Associate Director - Sales for Seventynine. This strategic hire is in line with Seventynine’s focus on video and brand business across regions. Saurabh comes in with 11 years of rich experience in the Digital, DTH & Radio ad sales and has been instrumental in driving revenue growth in his previous stints.

In his new role, Saurabh will be responsible for managing the P&L, driving business growth and managing client portfolio for brand & performance businesses at Seventynine. He’ll be reporting to Siddharth Kelkar, Business Head at Seventynine.

Welcoming Saurabh onboard, Siddharth Kelkar, Business Head, Seventynine said, “Video & Brand business will be our focus across key markets and we could not have found a better person than Saurabh to lead our growth in these markets. We are delighted to welcome Saurabh to our team and are confident that his deep domain expertise will help add many more brands to Seventynine’s impressive portfolio.”

Prior to joining Seventynine, Saurabh was serving as the Regional Head of Sales at Vuclip Inc. Saurabh has also worked as a National Sales Head for New Media at Networkplay Media for six years. SVG Media acquired Networkplay Media in December 2014. Saurabh has also been associated with brands such as HDFC Bank and HIT 95FM.

Saurabh Sangar said, “I’m very excited with this opportunity and will work towards creating genuine value for our current and prospective clients in India. I believe Seventynine is well placed to strengthen its in-app advertising market leadership and I look forward to make a meaningful contribution towards making this happen. I am excited about the challenges that comes along with this opportunity and certain that we will soon set a new trend in the market.”

SVG Media is on track to become the first Indian digital media company to cross the $100 million mark. By 2017, SVG Media would own a 10% of the Ad Tech market share.