SBI Life Insurance launches a digital video campaign this Navratri

WATConsult and SBI Life Insurance have launched a new digital video commercial to mark the occasion of Navratri, a festival full joy and togetherness. The video showcases the journey of Pabiben, a handicraft businesswoman and artist from a small town of Kutch. The commercial highlights her real life struggle of gathering like-minded women from in and around her village and encouraging them on starting a business, ensuring a new lease of life and self-sufficiency among them.




Brand: SBI Life Insurance

Agency: WATConsult

Director: Rushil Byala

Assistant Director: Shara Ahmed

Script: Vedansh Shrivastava & Rushil Byala

Executive Producer: Aayush Dua

Production Manager: Ayub

D.O.P: Amogh Deshpande

Chief AC: Dinesh Acharya

2nd OP: Siddharth Sathyajit

Gaffer: Shantanu

Art Director: Nikita Verma

Costume: Meher Ahmed

Assistant 1: Vishwa Hemani

Assistant 2: Neha K Sharma

Makeup: Billy Manik and team

Sound Recordist: Mangesh

Offline Editor: Divyashree Samantaray

Colourist: Sebastian


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