Sapient on a hunt for troublemakers

Sapient, part of Publicis.Sapient, in on the lookout to expanding its team in India and has launched a campaign, titled ‘Troublemakers’. The agency is looking to increase its headcount by 20 per cent by the end of 2016.

The ‘Troublemakers’ is a pan India integrated campaign spread over the next two months. The campaign will be available across all physical and digital media, social channels, outdoors in Delhi-NCR and Bangalore and experiential installations in all Sapient offices.

Multi-channel consumption is the new norm today, thus completely changing the way companies attract, engage and transact with the always-on consumer. This kind of disruption requires reimagining of business strategies, which is powered by consumer-centric thinking, user experience, design and technology. Sapient partners with clients to create transformative experiences and business models that improve their customer’s lives.

“Businesses today seek partners that can guide them through the journey of digital transformation. The Troublemakers campaign is our way of attracting the kind of people who can fuse creativity and technology, along with an understanding of brands and consumers to solve business problems. We see this kind of people important for the success of our clients and our business,” said Rajdeep Endow, Managing Director, Sapient India.

Commenting on the campaign, KV Sridhar (Pops), Chief Creative Officer, SapientNitro India, said, “The Troublemakers campaign is a mission to challenge the conventional. With their disruptive attitude, this unique breed makes trouble that we believe is good. Trouble that is the need of the hour for organisations today. We believe the connected millennials today are gifted with the passion and curiosity that aligns well with our vision.”

The Troublemakers ad:

Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems.

Campaign credits:
Agency: Sapient
Executive Creative Director: KV Sridhar (Pops)
Creative Director: Piyush Gupta
Strategy: Rohitash Srivastava
Writer: Piyush Gupta, Siddharth Mehta
Art Director: Amit Thakur
Visualizer: Chandan Kumar


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