Sanjay Shukla joins DDB MudraMax as President - OOH & Experiential

DDB Mudra Group has brought on board Sanjay Shukla as President – OOH & Experiential, DDB MudraMax. He joins DDB Mudra Group after a long stint at Percept, where he served as COO, Percept One. Shukla led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency.

At DDB Mudra Group, Shukla will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax in spearheading the agency’s OOH & Experiential agencies.

Shukla has close to two decades of experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. In addition to specialising in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry.

He has worked on brands such as Wrigley, Canon, The Times of India, Tetrapak, Reckitt Benckiser, Apollo Tyres, ICICI Bank, Kotak Mahindra, Reliance, VLCC, Bharti AXA, HDFC Life Insurance and Bihar Tourism.

Commenting on Shukla’s appointment, Madhukar Kamath said, “Sanjay’s track record and credentials are impeccable. I like his enthusiasm and zeal. He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters.   I look forward to the exciting times ahead.”

Aneil Deepak added here, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”

On his new role, Shukla said, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially is a challenge that I am looking forward to.”