Salim-Sulaiman launch official video for IPL anthem 'Ek India Happy Wala'

The peppy tune of ‘Ek India Happy Wala’ has been playing in different media formats. The theme song for Vivo IPL 2016 has been composed by the music composure duo of Salim-Sulaiman, while the lyrics have been penned down by DDB Mudra India. The song conveys happiness and positivity for a game that the whole country is enthusiastic about, in the spirit of unity among the competition.

Now the official video of the song – powered by Qyuki Digital, the MCN and digital agency co-founded by Samir Bangara, Shekhar Kapur and AR Rahman – has been released. The video, directed by Shakti Hasija, features Salim-Sulaiman and Raj Pandit performing against a strikingly patriotic Tri-coloured background.

Sung by Raj Pandit, “Jahan darr ka nahin, nafrat ka nahin, bass jeet ka shor ho, ek India ho to aisa ho. Ek pyar wala, muskan wala, ho ek India happy wala” are the opening lyrics to the song that deliver a great message of brotherhood and love and promote healthy competition.

Commenting on the video, Salim Merchant said, “The true feeling of happiness is attained when you give happiness to others. Ek India Happy Wala was one such incredible project which made us very happy spreading our happiness with others.”

Sagar Gokhale of Qyuki Digital commented, “It always gives us great joy to help market content for Salim-Sulaiman. This video truly embodies the spirit of India and we are certain it is going to capture the hearts of cricket fans as well as music lovers.”

The song has already become an anthem for the IPL Season 9, spreading happiness and an attitude of healthy sportsmanship. The thought that inspired the song was one that looks at India as being a peaceful country with love and humanity in all parts. Cricket is an immensely popular sport in India and the Indian Premier League has not only helped the sport go global, but also create a festive atmosphere around the country.

Watch the video here:
https://youtu.be/2xf3ZM7uwas