Sahara announces 170% hike to the earlier sponsorship amount; renews its commitment towards Indian Hockey

Sahara India Pariwar, a major business conglomerate and the prime promoter & patron of sports in India, today renewed its support to Indian Hockey by announcing to sponsor the Men & Women National and Junior Hockey Teams for a period of 5 years. The sponsorship amount is 170 percent higher to the sponsorship amount given earlier by Sahara to the Hockey team.

Sahara India Pariwar, in the year 2003 with the intention of supporting the national sport came forward to support the team. Renewing its support Sahara India Pariwar, has assured their whole-hearted support for the development of the national game. This sponsorship is a part of Sahara's program to promote sports at ground level. In addition to this, Sahara has adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis covering support of a total of 95 sportsmen in these 6 games who are potential medal winners, until after London Olympics 2012 and is associated with other a sports at various levels.

Speaking on the occasion, "Saharasri' Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, "It is our national game and we are proud to be associated with this game and are elated to continue our patronage and support for the game. We will achieve greater laurels and success in the sport of hockey in the coming years and Sahara India Pariwar is committed to the development of sport at all levels."

Narendra Batra, General Secretary, Hockey India, said, "I take this opportunity to thank Sahara India Pariwar, specially "Saharasri' Mr. Subrata Roy Sahara who is the greatest patron of sports, for coming forward and supporting the sport of Hockey. I am sure this association would encourage all the players to perform even better in the forthcoming International tournaments.

Sahara India Pariwar has been the official sponsor of the Indian Hockey Team (Senior and Junior Hockey Teams) since 2003. This support was extended to the Indian Hockey Team when the national game was in distress and facing apathy. Apart from being sponsor to the Indian Hockey Team, Sahara India Pariwar played host to Indian hockey team in Lucknow for their coaching camp for Champion's Trophy ' 2003. The organization arranged for the boarding, lodging, practice camps and traveling of the entire Indian Hockey Team. As a part of the Hockey World Cup preparation Sahara organised a physical conditioning team for the whole contingent in Germany.

Sahara India Pariwar also joined hands with Federation Internationale De Hockey (FIH) in 2004, the World's apex Body for Hockey, and became the 4th Global Partner of the Federation for a period of 3 years. Sahara India Pariwar also felicitated the entire Indian Hockey Team, including both the players and the officials, on winning the Asia Cup ' 2003 for the first time. Each member was awarded with a cash reward of Rs. 1, 51,000 in a glittering ceremony.

Sahara also rewarded all the players, coach and assistant coach of the Indian Hockey team with Rs. 2 lakhs each as a token of appreciation after India routed Pakistan in their World Cup match in 2010 and has provided for their insurance individually. In the genuine interest of National Hockey Players, Sahara India Pariwar paid Rs. 1 crore to Hockey India, for distribution to the players so that they can practice and play peacefully and happily for the Country in 2010 when the players were seriously concerned at their emoluments at a Camp hosted in Pune prior to the World Cup.