SAB TV launches a new unique initiative - 'Chai Pe Chutkule'

SAB TV, India’s most-loved comedy channel will now offer a fantastic opportunity to its viewers by providing the country’s first ever platform to local and fresh talented individuals who can perform stand-up comedy acts and make people laugh with their comical timing and anecdotes. What’s more! Families in the city will also get to entertain themselves over some tea and snacks.

As we all agree laughter is the best medicine, ‘Chai Pe Chutkule’ is all set to provide innovative and fresh content with non-stop laughter and an unlimited source of ingenuity. Through this initiative SAB TV helps build a platform where humour and fun will be experienced on-ground with the family audience while hunting for local talent.  SAB plans to commence this initiative by touring extensively in Rajasthan. The initiative will not only be an event to conduct auditions but will also to present the talent to localities and families that come to watch. Chai Pe Chutkule will cover the following 8 cities - Jaipur, Ganganagar, Kota, Alwar, Bikaner, Ajmer, Hanumangarh and Bharatpur.

SAB TV’s on-of-a-kind initiative to reach out to its audiences in smaller pockets of India showcases their affinity towards viewership spectrum. It is also a conscious attempt to provide the loyal audience of SAB TV to get involved with the channel on a happy medium. Such an exercise facilitates healthy interaction between the viewers and SAB TV fostering a special bond between them which goes beyond mere numbers and statistics for a GEC, highlighting the mantra of the channel – “Asli Mazaa SAB Ke Saath Hai”.

Anooj Kapoor, Senior EVP & Business Head - SAB TV said, “We believe our new initiative, Chai Pe Chutkule, has the right mix of interactivity and great content. The property in itself will be intensely engaging whilst also search for some of the best local talent. Chai Pe Chutkule is an extension of our brand promise of ‘Asli Mazaa Sab Ke Saaath Aata Hai’ and we aim to take it around the country looking for genuine local talent with a flair for clean comedy whilst entertaining the local family audiences with their talent. Hope our audiences seize this opportunity to be a part of the SAB family”.

‘Chai Pe Chutkule’ shall provide an interesting opportunity for young and talented local comic artists to present their skills on an honorable platform. Such a unique break for people trying to share their passion of comedy with the every citizen of India is first of its kind initiative in the entertainment space.