Saatchi & Saatchi strengthens Its planning team; Picks Hari Ganesh Desikan as Sr. Planner at Mumbai

Saatchi & Saatchi India today announced the appointment of Hari Ganesh Desikan as Senior Planner at its Mumbai office, thus strengthening its Planning Division, an area that has always been of prime importance for the agency. Hari will be responsible for regional planning for Pampers as well as some other key brands.

Talking about the appointment, Nisha Singhania, GM, Saatchi & Saatchi, Mumbai said, "With Hari joining the planning department in Saatchi Mumbai we now have a truly fantastic team of planners with a diverse set of experiences and talent. I wish Hari all the best and look forward to him helping create some Lovemarks for us."

Speaking on the development Kavita Kailas, Vice President ' Planning, Saatchi& Saatchi, Mumbai said, "We are very excited to have Hari on board. Along with rich experience across categories, his forte is infusing fresh thinking into brands, which will be of immense value to clients"

Hari, an Electronics & Communications Engineer, comes with a rich experience of over 10 years in Marketing, Brand Management and Advertising. Having started his career as a sales engineer for Siemens India, his passion for Marketing & Advertising drew him to Trigger Jeans. As a Brand Manager, he played a key role in scripting a revival of the brand's fortune. Stepping into the agency side six years ago, Hari has worked on multiple brands across categories. He has worked with some of the well-known names in the industry including Hakuhodo Percept, Ogilvy & Mather and TBWA\India and serviced brands like CavinKare, Henkel, Panasonic and Odyssey among others. His last assignment was with a Chennai-based brand communications start-up ' Gutfeel, as a Co-Founder and Partner ' Strategy.

Talking about the new assignment, Hari Ganesh Desikan, Senior Planner, Saatchi & Saatchi ' Mumbai says, "Saatchi Mumbai has a wonderful set of people, in fact more than the brands that I would get to work on, what made me choose Saatchi was the chance to work with Sourabh Mishra, Kavita Kailas and team".

When away from work Hari loves cricket, reading, music & gardening. He has a passion for cars and has tried his hands at rallying.

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