Saatchi adds HCL Infosystems to it's clients kitty!
Saatchi & Saatchi has announced the addition of the IT major HCL Infosystems to its portfolio in Delhi. As part of the mandate, the agency will handle the creative duties for HCL’s tablet business – ME.
Commenting about this new acquisition, Matt Seddon, CEO, Saatchi & Saatchi, India said, “We felt an immediate connection with the tem at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark.”
Talking about this association, Gautam Advani, Business Unit Head - Mobility, HCL Infosystems said, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”
Pegged at Rs. 20-25crores, the business was won in a multi-agency pitch involving Lowe Lintas & Partners, Meridian and M&C Saatchi.
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