Rohithari Rajan joins Zomato as Global Head, Ad Sales Business

Rohithari Rajan, who was formerly leading Egon Zehnder’s Digital practice in the Asia Pacific, and Consumer, Retail and Media practice in India, has joined Zomato as the Global Head of Ad Sales Business. Prior to Egon Zehnder, Rohit was a Principal at Bain & Company.

"I worked with Rohit while I was at Bain, and learned a lot from him in my time there. Rohit has played an instrumental role in driving growth at all of the previous organisations he's been at, and we’re thrilled to leverage his knowledge and experience to strengthen our Ad sales business globally.” said, Deepinder Goyal, Founder and CEO, Zomato.

Zomato recently turned 10, and over the last year has been increasingly focused on strengthening its leadership team to accelerate the growth of the business. Zomato's long-term vision is ‘better food for more people’; and the company has actively been experimenting with products that solve for affordability, accessibility, assortment and quality of food for the users, within India, as well as globally.

"Zomato is arguably one of the most resilient and innovative companies in its space. I’m delighted to be a part of Zomato and look forward to working with this team towards our mission of delivering better food to more people across the world.” said, Rohithari Rajan, Global Head, Ad Sales Business.

Rohit has spent the first six years of his career at Hindustan Unilever, where he helped set up Shakti, a business initiative that doubled Unilever's direct reach in rural India. As a rural business specialist, he also worked with the United Nations Development Program in New York, developing a toolkit for pro-poor business models to deliver development goods in low-income regions, and helping the UNDP formulate its strategy for private sector engagement.

An MBA from the Indian Institute of Management Ahmedabad, and Economics graduate from Delhi University, Rohit has also authored a short novel based on rural India named- IIM-Ganjdundwara.