Roadies is back with its all new season- Roadies Xtreme
Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme. From being India’s first ever adventure based reality show to being the longest running adventure reality show, Roadies has re-defined the meaning of road expedition on Indian television. The milestone year of the show is nothing less than a carnival for sponsors as leading brands in the country grab the opportunity to be associated with Roadies Xtreme. The latest edition of the show promises to go beyond the usual and be ‘Xtreme’ in every sense of the word as it clinches to lucrative deals with leading brands in the country. Along with Renault as the title sponsor, mobile communications giant, OPPO has come on board as the powered by sponsor while ID Shoes and Durex have come together as co-powered by sponsors.
The fourteenth season attracted significant viewership which stood at 140.5 million (All India 2+). With such a strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the flavor that Roadies is known for. Having propelled many to be a part of an incomparable journey that enables a person to come across his or her potential, Roadies has shown the youth of the country the mirror that reflects what they truly are and where their capabilities lie. Taking the fifteenth edition, a notch higher Roadies will offer its viewers a season filled with utmost thrill, excitement and adrenaline rush.
Commenting on the completion of fifteen years of India’s cult reality show, Mr. Raj Nayak, Chief Operating Officer, Viacom18 said, “The completion of fifteen years of a reality show in India is a milestone in itself. Roadies has not only set new benchmarks for itself but for other shows in the reality TV show space. MTV is the only channel in the country that understands the psyche of the youth and keeping in mind their needs, the channel never fails to reinvent itself. The show has not only successfully maintained to be relevant through these fifteen years but has also created a cult following for itself.”
Elaborating on sponsorship deals, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “Roadies, through the years, has not only gained immense popularity but has built a loyal fan base like no other youth-based channel in India. The ever-increasing viewership base of the show amongst the youth is the result that the brands are keen on associating with the show. We aim at establishing a significant equity and create innovative brand propositions through our association with sponsors like Renault, OPPO, ID Shoes and Durex this time around.”
“Associating with Roadies for three consecutive years is a result that our collaboration with MTV has been successful. Roadies is synonymous to travel, exploration and adventure just like Renault DUSTER. The show has managed to garner positive response from the very first season from the youth and we are confident that this season will be ‘XTREME’-LY fruitful as well.” says Virat Khullar, Head, Marketing, Renault India.
Throwing up some twisted surprises for not only audience and contestants but also the gang leaders will be, veteran Roadie, Rannvijay Singha. While he ushers the ‘unexpected’ this time around, adventure squad - Girl Boss, Neha Dhupia, Indian Television’s heartthrob, Prince Narula, seasoned Roadies judge, Nikhil Chinapa and celebrated rapper, Raftaar will embark on the most exciting and adventurous driving sojourn of their lives along with their gang members this Saturday, February 18 at 7.00 PM. Braving extreme conditions and fighting it out along with the gang leaders, Roadies will commence their journey from the picturesque locations and the extreme climatic conditions ofShillong, followed by Kaziranga, Bhalukpong, Itanagar and Ziro.
The show is supported by a 360-degree marketing push and will run across radio, outdoor and digital.
Get your game on and join forces with your favourite gang leaders on the ultimate road to survival with the all new, Renault MTV Roadies Xtreme!