Rio Olympics 2016 records 187 mn Tweets, 75 bn impressions

As sports fans bid farewell to the #Olympics after #ClosingCeremony, the event was performed live on Twitter. Throughout the #Rio2016 Games, fans around the world turned to Twitter to cheer for thrilling victories, engage with athletes, see highlights, and share in the live experience.

Here’s a summary of how the 2016 Olympics unfolded, as told through Twitter data:

Tweets about #Rio2016 were viewed 75 billion times
Over 187 million Tweets were sent about the Games and in total, this led to 75 billion impressions (views on and off Twitter) of Tweets about the Rio 2016 Olympic Games.

Top moment: #BRA wins #Gold in #Football
The roar of the crowd was felt on Twitter live every day and night of the Games. However, @neymarjr’s game winning penalty kick for Brazil in a shootout versus #GER in the gold medal football match took top honours. Here are the three most exciting moments of #Rio2016, as measured by Tweets per minute (TPM). 

Top 5 Olympics Moments for India based on Tweets Per Minute spikes

  1. PV Sindhu (@pvsindhu1) wins the first set of her Olympics final
  2. Dipa Karmakar (@DipaKarmakar) lands the Produnova in her Olympics final
  3. Sakshi Malik (@SakshiMalik) wins bronze in the final seconds of her repechage round
  4. Abhinav Bindra (@Abhinav_Bindra) makes it to a shootoff in the Olympics final
  5. Sania Mirza (@MirzaSania) and Rohan Bopanna (@rohanbopanna) win the first set of their semi-final

Most mentioned athletes and sports

With five more #gold medals, Michael Phelps led the Twitter conversation leaderboard. If Twitter gave out medals, here’s what the podium would look like based on Twitter mentions:

The Top 5 most mentioned Indian athletes:

  1. PV Sindhu (@pvsindhu1)
  2. Sakshi Malik (@SakshiMalik)
  3. Dipa Karmakar (@DipaKarmakar)
  4. Abhinav Bindra (@Abhinav_Bindra)
  5. Sania Mirza (@MirzaSania)

Number of Tweets related to the Top 5 Indian athletes during the Olympics:

  1. PV Sindhu (@Pvsindhu1): 1.48 million
  2. Sakshi Malik (@SakshiMalik): 576,000
  3. Dipa Karmakar (@DipaKarmakar): 387,000
  4. Abhinav Bindra (@abhinav_bindra): 255,000
  5. Sania Mirza (@mirzasania): 143,000

“Rio 2016 saw Indians come together to celebrate our women sporting heroes on Twitter at a scale never seen before. Four out of the top 5 most mentioned Indian athletes on Twitter during the Olympics were women and there were more than 2 million Tweets around the performances of PV Sindhu, Sakshi Malik, Dipa Karmakar and Sania Mirza. This was even more than the number of Tweets for the India-Pakistan and India-Australia matches at the 2016 ICC World T20 combined,” said Aneesh Madani, Head of Sports Partnerships at Twitter India.

“From mothers who sent Tweets promising to share the stories of these athletes with their young daughters to public figures who Tweeted about these athletes were an inspiration to them, it was heartwarming to see Twitter being used for this outpouring of emotion. Twitter therefore became the common channel of communication between our athletes in Rio and fans and supporters in India, and the roar of the excitement was truly experienced on the platform,” added Madani.

The Top 5 Most Tweeted about Sports in India:

  1. Badminton
  2. Wrestling
  3. Gymnastics
  4. Hockey
  5. Shooting

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