RB's Finish, Air Wick, Clearasil calls for creative agency review

RB is carrying out a creative review for its global Finish, Air Wick and Clearasil brands. The brands are currently supported by Havas WW who will be part of the pitch process.

According to an official communication to the media, RB has clarified that it continues to enjoy its successful relationship with Havas WW, who will continue as the global creative agency for the other 14 Powerbrands they currently support.

The communication further adds that, given the ambitions for these particular brands, RB wants to explore new sources of creativity including potentially additional creative partners and has therefore decided to conduct a creative review.

The review process is being managed for RB by David Wethey of Agency Assessments International (AAI)