Rajneel Kumar joins ZEE5 as Business Head – Expansion Projects & Head of Products

ZEE5 India, India's largest platform for multi-language content, today announced the appointment of Rajneel Kumar as the Business Head – Expansion Projects & Head of Products for the digital Business of Zee Entertainment Enterprises Ltd.

At ZEE5, Kumar has been tasked with leading the charge on the Product Function as also building on the Expansion Projects on the platform. A champion of the cause of Digital innovation across industries, Kumar comes with a robust body of experience spanning almost two decades across Digital, Telecom and Media and Entertainment sectors.

Prior to joining ZEE5 India, Kumar has worked with industry leaders including Viacom18 Media Pvt. Ltd., Balaji Telefilms, Mobile2Win Pvt. Ltd and so on, while also testing entrepreneurial waters.

Commenting on the new appointment, Tarun Katial, CEO - ZEE5 India said, “This is a very exciting juncture of our journey at ZEE5 India, and we are thrilled to have Rajneel join us to strengthen the team. He brings invaluable insights that will be instrumental in shaping our journey towards achieving leadership position in the entertainment space.”

Speaking about his role, Rajneel Kumar, Expansion Projects & Live Head of Products shared, “The ZEE Group has always inspired me in my journey as a media professional, and it is indeed humbling to be chosen to lead the Product Function as also Expansion Projects for ZEE5. The platform has been rolling out an interesting repertoire of multi-language content and I am sure this is going to be an interesting journey ahead.”

Kumar has been championing the cause of digital innovation and growth through his participation in industry forums such as IAMAI, DMAi, etc. and speaking at major Indian & International forums such as IBC, MWC, NAB, etc. In his personal time, Kumar is a passionate biker and also supports multiple causes and organizations through his continual contribution to the Give India Foundation.