Radon Media Bags Analytics Duties for Candere – A Kalyan Jewellers Company

Radon Media, a Pune based digital marketing and analytics agency has bagged the analytics mandate for Candere – A Kalyan Jewellers Company featuring 300+ product categories and 7,000+ design varieties.  Radon Media will manage complete Analytics duties including Advanced Campaign Analysis, Conversion Rate Optimization, Customer Life Time Value Analysis and Budget Optimization. The agency also plans on using its unique, innovative ‘People Analytics Approach’ and ‘User based Attribution’ to study different user behaviours on the website for precise data insights and customer performance evaluation. Radon Media understands third party tracking integration, CRM integration and end to end view of data is essential in today's competitive market to bring something different to the table.
 
Rupesh Jain, CEO of Candere, adds, “We are really excited to be associated with Radon Media. The agency’s data intelligence services will help grow our brand’s data analytics and tag management system. Data analytics plays an important role in delivering effective marketing solutions. Radon Media’s understanding of this is a natural fit for us.

Commenting on the win, Lakeer Kukadia, founder at Radon Media said, “Knowing what we're exercising and implementing is definitely contributing to a bigger cause and is thus providing that extra motivation for our team here at Radon Media to make sure we're building Candere brand as much as possible. Our aim over the next couple of months will be to implement a measurement plan keeping in mind the scope of e-commerce business.”  
 
Sharing thoughts on the objective, Lakeer Kukadia says that they are set to achieve a ground-breaking ROI for Candere with exciting and challenging campaigns that are influenced by Gap Analysis, Sentiment Analysis & Customer Segmentation.  
 
Radon Media firmly believes data collection is an integral part of any organisation's growth. The agency plans to identify weaknesses and strengths within the campaigns and provide measurable results which can be checked by the client in terms of progress and success of their marketing campaigns.  
 
Based in Pune, Radon Media, a start up company have diverse marketing skills and resources that best understand the ever changing, increasing demands of the market. They use a first-hand approach to better understand consumer behaviour and adapt to the fast paced market changes by thoroughly analysing results. This helps them continue to grow as an organisation and stay at the top.