R Sridhar to demystify Creative Block Busting at AAAI Prowess workshop

Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative has announced a workshop ‘Creative Block Busting’, scheduled for August 23, 2017 in Mumbai. This workshop will be led by ex-O&M master Sridhar Ramanathan - Innovation Facilitator, Consultant & Coach. 

Clients today demand ideation sessions and expect these sessions to be more productive so that they can deliver new ideas that can be acted on. This workshop is designed to meet these expectations. It follows a clear 7-step process and helps clients explore options they never thought of before. This workshop, which is aimed at CXOs, Senior Managers, Creative Minds, Activation Experts, Online and Offline Media professionals from advertising agencies, is intended to make innovation deliver results for all concerned. This module will introduce concepts of ideas, creativity and innovation, divergent and convergent thinking and a few powerful thinking techniques which can be applied during brainstorming. 

Sridhar had a distinguished career in Ogilvy & Mather for 25 years and started India’s first Direct Marketing agency. Subsequently, he set up Ogilvy Consulting. His clients include blue chip organisations in India, who value his work because of his expertise, experience and commitment to delivering results. 

His milestones include a book – ‘Unlock the Real Power of Ideation’, where he has shared his experience and knowledge about conducting ideation sessions that deliver results. He has also created an iPhone/ iPad app called TickleMeThink, which helps people to think differently. 

Sridhar has conducted over 400 workshops in the last 15 years and also anchored a 13-episode show on CNBC, called ‘The Power of an Idea’, featuring several well-known leaders from industry.