Qlivery rebrands itself as DoneThing
Qlivery has rebranded itself to DoneThing, a cross segment, on-demand, concierge service, fulfilling people's various every-day needs. This phase will efficiently take the service beyond generalizations and nuances. After achieving substantial growth and improvement, the brand with its new identity aims to create an image of an “on-demand personal assistant”, which does every task for you. DoneThing is thus, a one-stop shop for all daily needs of an individual. Qlivery, on the other hand, had a more time-frame based ‘get it delivered to your door-step’ character.
The company has expanded their service portfolio significantly with 4 new core service offerings -personal shopper, a pick/drop/order/deliver feature, a routine task completion feature and a help finder. Qlivery had a more delivery-focused offering, whereas DoneThing, has more of an ‘Ask me anything’ character. It follows the thought that encourages customers to “make a to-do list, and just give it to them- Because they do it all.”
On DoneThing re-branding, Mr Karan Saharan, Director said, “We are delighted to introduce DoneThing with its new identity and 4 core services which will cater more efficiently to our customer’s daily essential needs; being a one stop destination for everything.”
Mr RohitPansari, Director added, “We understand the daily struggle of an individual and provide a personal concierge service that will accomplish all tasks effectively and conveniently. The key message is simple, we’re just peeling off everyone’s to-do lists off their post-it pads, and telling them to trust us to get it done for them. Over time, we want to cover any list- big or small, for all our users, thus the tag-line, We Do It All.”
Having established an initial traction in Delhi NCR, DoneThing is now all set to spread its footprints across India, in cities like Bangalore, Pune, Mumbai, Hyderabad, Jaipur and Chandigarh that share a similar demography as its current region of operations.