Publicis Media India appoints Urvashi Khanna for its Content Practice
Publicis Media India has strengthened its Content Practice with a key hire. Urvashi Khanna has been roped in as Associate Director, Content & Brand Solutions. She will be reporting to Content Practice Lead Gautham Pingali.
Khanna has been producing and writing for television for many years. She started her own production house and has promo launched many big shows on leading general entertainment channels. She has also produced TVCs and digital ads for brands. She successfully collaborated with Spykar to produce India’s first web series. Apart from running her own company, she has creatively helmed many shows and has run film and television sets in different capacities. As a Creative Director, she has executed various shows, documentaries and web series and has explored branded content both as digital brand solutions and short form programming.
The Content Practice provides across the board solutions on content in the area of strategy, insight, consulting, audit, production, tech, partnerships and publishing. It spans all forms of content, be it brand content, social content, influencer content or SEO content.
What differentiates the Practice is its approach to Content. For Publicis Media, Content delivers against core marketing KPI’s and business challenges. The Practice uses a proprietary data-driven approach called Content Audit and then the output fuels the actual content and brand solutions. This is all tied back towards ROI, therefore, offering clients a holistic and tangible approach towards content.
Commenting on Khanna’s appointment, Gautham Pingali, Content Practice Lead at Publicis Media India, said, “Urvashi is a fantastic addition to the team. With her strong background in storytelling and production, she is the apt fit for this role and we are delighted to welcome her on-board.”
On her new role, Khanna said, “We live in very interesting times. Brands are beginning to feel the need to go beyond the clutter of everyday commercials. My role gives me the unique opportunity to create content that is both engaging and accountable. I am very excited to be a part of Publicis Media India.”
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by CEO Steve King, Publicis Media comprises five global brands – Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449 and Performics. Publicis Media India comprises Zenith India, supported by Performics.Resultrix and Starcom India, supported by Performics.Convonix.