Priyanka Chopra creates ‘Reflections of Style’ in the all new blenders pride fashion tour TV campaign.
Blenders Pride Fashion Tour, the most iconic and definitive expression of style and good taste has unveiled a new TV campaign with brand ambassador Priyanka Chopra. The new TVC ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.
Keeping up with the consistent stylish and edgy positioning of the brand, the TVC is shot in black and white tones, wherein Priyanka Chopra is running in a stunning mirror maze, being chased by paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi who in complete surprise end up shooting her striking reflection. Conceptualized by creative agency Lowe Lintas, Delhi the TVC has been shot in New York by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his bold stylish work.
Commenting on the new TVC, Raja Banerji, Assistant Vice President –Marketing, Pernod Ricard India said, “Blenders Pride Fashion Tour 2016 is the most definitive, premier and contemporary expression of style and good taste in the country. Priyanka Chopra, a global style icon has been associated with us for the last 5 years and is the perfect brand ambassador. She emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”
Adds Priyanka Chopra, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets. Which is why my association with Blenders Pride Fashion Tour is so special... because every time we work together they unveil a different side to me. The creative expression of this is real, edgy, relevant and very ‘now’. It’s a surprise every time and to me that is the thrill of style!”
Arun Iyer, Chief Creative officer, Lowe Lintas adds, “Blenders Pride Fashion Tour is one of the most stylish brand that India has today. And this particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean Claude Thibaut beautifully executed the idea to give us a stunning film.”
The TVC can be viewed here –
60 Seconds - https://www.youtube.com/watch?