Praj Industries picks Metigon as its PR agency

Pune-Headquartered, BSE & NSE listed, ISO 9000:2008 certified Praj Industries Limited has appointed Metigon Enterprises as its Agency on Record for Public Relations functions.

Metigon was selected by Praj Industries following a competitive, multi-agency pitch contested by top PR agencies of the country, including Ketchum Sampark, MSL Hanmer and Edelman.
Praj Industries is yet another marquee client in Pune for start-up Metigon. Earlier this year, Kirloskar Brothers and Swipe Telecom appointed Metigon Enterprises as their PR agency.

Metigon’s Chief Operating Officer Aarif Malik said it is a proud moment for the company to be the partner of choice for Praj Industries.

“We are humbled that Metigon was chosen over big-daddy agencies and that the win serves a testimony to our boutique nature. I would reiterate that agencies such as us enjoy an edge over large ‘network’ agencies that may be unable to provide strategic inputsand flexibility that companies like Praj Industries look for,” he said.

Established in 1984, Praj Industries addresses the entire value chain for processing of alcohol/ethanol as well as beer production, right from feedstock handling to fermentation, distillation and waste water treatment and re-utilisation. The company also offers water & wastewater treatment solutions for various applications with a focus on recycle, reuse, reduce and recover.

“Praj Industries has built impeccable reputation for itself. The challenge is on us to take this reputation to the next level and my team is fully geared up to accept this challenge,” said Suman Sharma, Metigon’s Pune Branch Head.

Praj Industries has over 500 references in more than 50 countries across five continents. Its international presence is marked through its own offices and subsidiaries in Bangkok (Thailand), Manila (Philippines), Johannesburg (South Africa), Houston (USA), The Netherlands and Sharjah (UAE). Apart from this, Praj Industries has step-subsidiaries in Africa - Sierra Leon and Tanzania.

Born in early 2012, Metigon has grown and developed its public affairs offerings by leaps and bounds. Its Public Affairs division has a portfolio of clients from country’s leading political parties and politicians, industry bodies and associations, and corporates. The firm offers services in government relations, media monitoring and management, issue management and decision making, advisory and stakeholder communications, crisis management, community outreach, political research, and stakeholder outreach programs.

Under the public relations services, Metigon offers integrated services offering of image management and marketing communications and carries out communication campaigns for markets and stakeholders of organisations using thought leadership programmes, content creation, strategic public relations, marketing promotions, social media campaigns and interactive advertising campaigns.