Pocket.watch and Viacom enters into a commercial agreement

Kids’ entertainment platform Pocket.watch has raised $15 million in a funding round led by Viacom.Pocket.watch makes kids’ videos targeted at the small screen. Other investors include Greycroft’s Tracker Fund and UTA Ventures.

In addition to Viacom’s strategic investment, Pocket.watch and Viacom will enter into a commercial agreement, where they will partner to develop and produce long-form and short-form content, extend Pocket.watch’s advertising reach, and identify future kid creators and talent for digital and TV.

Pocket.watch and Viacom have already engaged in a variety of content initiatives together, including developing Skoogle, the kids’ sketch comedy show created by and starring Keenan Thompson, for Nickelodeon.