Performics bags digital mandate for Lenovo India
Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith, part of Publicis Media. Lenovo has re-invented and invigorated the personal computer category and has changed the way consumers perceive computing devices. In the past decade, the company has transformed exponentially from a pure play PC brand to a global leader offering a diverse range of innovative consumer, commercial, and enterprise technology products.
Commenting on the win, Mayoori Kango, Managing Director, Performics. Resultrix, said, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”
Bhaskar Choudhuri, Director - Marketing, Lenovo India, added here, “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership.”
Performics has consistently enhanced its digital offerings – be it the set-up of mobile marketing unit Performics Mobile, the set-up of a media technology division in Bangalore or the Centre Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, and Zopper, to name a few. It has also set up a ‘Communications Planning Team’, which uses data to map the consumer journey from awareness to buying.