Percept Sports & Entertainment bags marketing and promotion for HIL's Kalinga Lancer
The Hockey India League (HIL) is an annual field hockey event in India which draws participation of players from all hockey powerhouse Nations. A dynamic and modern brand property, it has introduced a new audience demographic to the world of sports and has dominated the media mindset over the last two years. HIL’s Season –III is scheduled to start from 22nd January 2015.
To promote Hockey in the State of Odisha, Odisha Industrial Infrastructure Development Corporation (IDCO) and Mahanadi Coalfields Limited (MCL) promoted the Odisha franchise in the 2014 edition of HIL under the banner Kalinga Lancers.
To continue the momentum of last year’s popularity of Kalinga Lancers, and to make the event bigger and better in HIL 2015, Kalinga Lancer’s had invited proposals from reputed event and marketing companies for marketing and promotion of the team to generate awareness within general public and to manage and operate Kalinga Stadium at par the standards of international games for all the 5 home league matches of the team.
The assignment is to manage games execution at Kalinga stadium end to end- from production, security, ticketing, team management, and accreditation to promoting and marketing the matches across mediums-social media, print, TV, radio & OOH.
Commenting on the win, Sanjay Shukla, CEO Percept One, reiterated Percept’s commitment on sports and see this win as another memento in its long and successful history of executing some of the country’s most prestigious and large format sporting events.
“The mandate was won after a multi agency pitch and was a result of Percept’s thorough understanding of marketing understanding and execution detailing that went into the proposal”