Parryware promotes Swachh Kumbh with its cleanliness drive

Festivities and fairs across length and breadth of the country are celebrated throughout the year. KumbhMela, a fair that’s observed once in 12 years is one of the largest spiritual, cultural and religious congregation witnessing footfall of millions of devotees seeking salvation and purity for their souls, who at-times ignore the fact of keeping the mela premises clean and hygienic. Parryware gears ups to promote ‘SwachhKumbh’ and evoking individuals’ consciousness to adopt healthy and hygienic habits over a period of two months.

Spreading the message of following healthy habits, hygienic practices and pledging to keep the sacredness of Kumbh enacted as a constant reminder, Parryware has gone all out with focused messaging on hoardings endorsing cleanliness across Prayagraj. India’s leading bathroom brand has urged individuals to get the Kumbh to a clean start (Shudhh Shuruwat) and introduce hygiene and cleanliness in their lives and at the holy place.

The messaging has be displayed at key locations such as bus stops, railway station, etc at the city and also at small and medium eateries (dhabhas) asking the public to adopt healthy hygiene practices for self and for the Kumbh.

The leading bathroom brand has also taken an initiative to clean up the river through the Kumbh Mela. The event is expected to be attended by more than 12 crore devotees and will witness a huge number of flowers, papers, plates and plastics loitering around on the river bank and clogging it. Celebrated over a period of two months, Parryware has deployed boats for cleaning the garbage on the river banks and reducing pollution in the holy river keeping it divine and pure.

Commenting on Parryware’s initiative to maintain the purity of the holy waters, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd, said, “KumbhMela is one of the oldest known festivals in the world, with over 3000 years’ pedigree. Over 15 crore people are expected to throng the wonderful city of Prayagraj for a holy dip and purify themselves. Parryware, the leader in the bathroom in India, aptly wanted to connect with the devotees of Kumbh through a relevant and powerful message on cleanliness, hygiene and water conservation. As a responsible corporate citizen, it is our humble contribution to support the noble Swachh Bharat Mission.”

“Additionally, we could connect well with people with our message to attain holiness through cleanliness and water conservation. We participated in a big way in cleaning the Ganges in this hour of need. We distributed relevant articles like water cans, towels, caps, shirts, bed sheets etc. with the message to re-iterate Swachh Bharat Mission/SwachhKumbh. We are glad that we could contribute to this great festival”, said Mr. Ranganathan.

Not leaving a stone unturned to endorse SwachhKumbh, Parryware has associated with dhabas, provided holy water bottles, bags umbrellas, caps and other merchandise with ‘clean start’ messages as a constant reminder of to awaken souls towards our responsibility of maintaining the sacredness of the world’s largest religious congregation. So this MahaKumbh let’s not just purify our souls rather have cleanliness as our goal.


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