OOH campaign to promote Hotstar’s Watch’NPlay feature
Following the successful launch of Watch’NPlay feature, a new skill-based game from India’s premier digital streaming platform - Hotstar, The Social Street has now rolled out the next phase of the ongoing OOH campaign extending it to other metros and mini metros. The real-time gaming experience created for Vivo IPL this year allows users to test his/ her cricket knowledge and expertise along with millions of other users tuned into the match and win big by gauging the result of each ball. The first phase of the OOH campaign was rolled out in Mumbai, Delhi, Bangalore and Hyderabad which involved a search for potential players for the Watch N’ Play platform on Hotstar with “The Largest Player Hunt Ever”.
Now Hotstar has initiated the second phase of its communication which focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature.
Hotstar is giving fans a chance to win a Car and 10 lakh worth of prizes with each match this season as part of its highly engaging Watch’NPlay feature. Several users of the game are already winning cars and other prizes, and the new outdoor campaign by The Social Street aims at communicating the same to a broader set of audience by encouraging new users to participate and win big.
Through geo-targeting the message customized to each area within the target city, Hotstar has attempted to make the most of the power of OOH advertising. There are a total of 7 different messages being used for the new phase of the OOH campaign in addition to customizing each message according the area of display. A mix of large format impact sites and frequency media has been used to drive reach and visibility. The campaign has been rolled out in multiple cities across Mumbai, Delhi, Bangalore, M.P, U.P, A.P, Kerala, T.N, Punjab, Assam, Bihar, Rajasthan and Gujarat with more than 300 sites.
Commenting on the campaign, Spencer Noronha, Managing Partner – The Social Street said, “Hotstar has always been in the forefront of delivering new experiences to its users and the Watch N Play platform is one more step in that direction. We used area specific messaging along 3D creatives to create a visual disruption. We are happy to see the response received for the campaign across the markets.”