Offbeat: Hema Malik – Unleashing the inner baker

In our constant endeavour to give our readers content that is a little ‘hatke’ from the trade media norm, Adgully has been coming out with Special sections like The W-Suite, Ad Land’s Young Guns, Spirit W and ‘Offbeat’. 

Our newest offering, ‘Offbeat’, seeks to give a glimpse of the lesser known facets of our very well-known industry leaders. We present, in the industry leaders’ own words, an interesting read on areas that are not usually highlighted in regular media coverage – be it about their childhood days, secret skills that they possess, how they unwind from their hectic schedules, and much more. 

Trained in psychology, Hema Malik, COO, Lodestar UM, found her true calling in advertising. Her journey began in the industry in 1995 with four months of training at Lintas Media. In the course of her career spanning almost 22 years, Malik has handled clients like Coke, MasterCard, Whirlpool, HCL, Metlife, Samsung, and Dabur, among many others. She takes pride in leading the successful launch of Tata DoCoMo through ‘Do the New’ campaign. Besides being a trained painter, Malik is also a talented baker, dishing out one delicacy after another. 

How were you as a child and which childhood trait do you still possess?
I always found time for things that made me feel happy to be alive. I always created my world where all was well. 

Which superhero did you look up to as a kid and why? Which superhero power you wish you possessed?
I don’t believe in superheroes. I can bake my cake and eat it too. What’s your super power?  

What is your biggest fear and how do you face it?
Losing my loved ones. I don’t know how I face it, but I thank Him enough every day. 

A skill you possess that no one knows about?
Hmm… 

What would one find in your playlist?
The Carpenters, Jagjit Singh and some chants. 

Your go-to activity to relax?
Keep calm and BAKE ON. 

What is the greatest lesson that you have learnt from life so far?
Life is too short and precious to spend it living out the expectations of others. This is your journey. Make it your story. 

A social cause that you are most passionate about?
Children’s education. They are the only hope and promise we have and education is the key to unlock the door to freedom. 

What’s the one thing that you would like to change about yourself?
My life, my choice, my mistakes, my lessons – I own it all. 

If not COO at Lodestar UM, what would you have been?
I would have been BAKING the world a BETTER place!

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