Odisha government unveils 'Heartbeats for Hockey' campaign
Odisha government has unveiled a campaign to urge people to back hockey way before the Odisha hockey men's world cup, Bhubaneswar that takes place in November - December this year.
The campaign is titled 'Heartbeats for Hockey' and aims to woo people to support hockey through music, entertainment, fashion, sport and panel discussions. The digital campaign stars the national hockey team urging people to pledge their support for the game, saying: “My heart beats for hockey, does yours?”
The government is further launching an on-ground discussion platform called 'Hockey Adda' to further amplify the campaign. ‘Heartbeat Canters’ will be sent across selected cities in India to promote the world cup.
The specially designed Hockey stick will be installed and made available across six cities namely Chandigarh, Bangalore, Mumbai, Bhopal, Rourkela and Imphal. Additionally two permanent installations at the Kalinga Stadium in Bhubaneswar will also be made accessible to the masses. The Heartbeat Canter will cover other Indian cities including Jalandhar, Lucknow, Ranchi, New Delhi, Chennai and many more.