Norm Johnston joins News UK's Unruly as CEO; moves from Mindshare

Norn Johnston has been appointed as the CEO of Unruly, the video advertising section of News UK media network, as reported by various media sources. Johnston was earlier working with GroupM’s Mindshare and has served as the global chief digital officer as well as CEO of its FAST business unit.

Johnston has replaced Sarah Wood, CEO and co-founder, who had announced last year that she would be gearing up for the role of non-executive chair of Unruly. Johnston will report to Rebekah Brooks, CEO of News UK. He will be operating from the London office.

Johnston has been a dedicated digital marketing expert for more than two decades. In 1997, he launched Modem Media UK, one of Britain’s first digital agencies.

As per the media reports, Brooks has commented that, “Norm’s data-driven approach and deep understanding of marketers’ requirements will be invaluable to Unruly clients and the wider News Corp business. He is a programmatic pioneer with truly global experience.”

Unruly was acquired by News Corp in 2015 under the deal worth above $90 million. UnrulyX is their unit for video advertising marketplace for premium sites and social media for its clients.

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