Nikon releases its new TVC "I like"

Nikon India, the 100% subsidiary of Nikon Corporation, leader in imaging technology, has rolled out its new ad campaign today for the latest COOLPIX range.  The TVC is conceptualised by the creative team at K&L Arms India. The campaign revolves around Diwali, where Priyanka Chopra is seen celebrating the festival of lights with a group of friends. The TVC opens with the lively pictures of diyas and fireworks while Priyanka, in her celebratory mood exclaims that she likes the ‘Boom! Brightness and Action’ that Diwali brings with. As she says this, she captures these festive moments for posterity with her favourite Nikon camera. The premium features of Nikon COOLPIX series are also highlighted in the TVC.
The campaign goes live on October 06, 2012 and encompasses TV, Radio, Digital, and ambient media as part of the media plan. Nikon has been investing in advertising and promotions, with a total market spend of Rs 150 crore this fiscal year. With the new TVC Nikon aims to build awareness about the latest range of Nikon COOLPIX features, set to make photography fun and easy.
The entire TVC has a peppy and pleasant appeal with a musical background.
Campaign Credits:
Creative Director – Moon Aggarwal and Sanjeet Ahluwalia
Account Management – Kanji Suzuki

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