Nick & Zapak games launch racing car toys in India

Nick the channel for kids and Zapak Games tied up to launch 'Roary the Racing Car' at the Landmark Store, Palladium. Bollywood Mahima Chaudhary and Aftab Shivdasani, launched the collection.

Vaibhav Odhekar, Business Head - Zapak Games said, "It gives us immense pleasure to partner with Nick to launch Roary in India. Today, Zapak is amongst the largest toy companies in India and this partnership further reinforces our leadership and commitment in this space. With a strong retail distribution across 135 cities, we are committed to offer world class products to the Indian consumer."

Speaking on this occasion, Mr. Himanshu Chakrawarti ' COO, Landmark said, "We are glad that we presented our little customers with an unforgettable evening. We have lots in store for kids at our new store and events such as these only help us to gift them with a unique shopping experience. 'Roary The Racing Car' is one of the most popular shows on Nick internationally as well as in India. Nick India in association with Zapak Games now presents a wide range of 23 variants, including 8 different types of racing cars including push along vehicles, friction cars with sound, Roary toolbox playset ' build your own race track, Roary RC and much more. This range is priced from Rs. 399, going up to Rs. 5999. The range also includes the remote controlled Roary and the 'must have' deluxe silver hatch race track with sound effects and phrases! All variants will be available at all leading retail stores like Landmark, Lifestyle, Hamleys, Odyssey, Hypercity, Timeout to name a few.

Speaking on the launch, Sandeep Dahiya, Vice President - Consumer Products, Viacom 18 Pvt. Ltd. said, "We are very excited to partner with Zapak Games to launch this exciting range in India. Given that this range not only looks exciting but has a great play value, we are confident that this will race off the shelves here, as it has done in the other parts of the world."


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