nexGTv makes astrology, devotional and spiritual content more accessible and immersive with its iFaith app!

Even though a large number of people look for astrology-related, devotional & spiritual content every day, finding the most relevant and latest content is a difficult task with limited options if one does not count television. It is to address this need that nexGTv, India’s largest subscription-led video entertainment app, has announced the launch of its exclusive devotional app, iFaith. The app will enable anytime, anywhere access to devotional content for nexGTv users around the world by delivering well-curated, relevant content in a highly immersive and engaging viewing environment. So whether you prefer to enjoy your favourite lilting bhajan, knowing your daily horoscope, watching devotional movies or listening to a calming Hanuman ji ki Aarti on a Tuesday, you can now fulfill all your spiritual needs at the touch of a button!

The launch of an exclusive devotional app from nexGTv will definitely delight Indian viewers, who have demonstrated great demand for video-based spiritual offerings. The iFaith app is aimed at revolutionising the way devotional content is consumed in the country by providing the perfect platform for seamless, on-the-go viewing of content from the genre to nexGTv viewers. With live streaming facility and on-demand videos from popular devotional channels such as Darshan 24, Disha TV, Powervision, Divya and Iswar TV available as a part of the catalogue, nexGTv users can enjoy the diverse selection on offer to meet their daily dose of devotional content.

Speaking about the launch, Abhesh Verma, COO – nexGTv, said, “Devotional content is currently the third most viewed genre on our platform, after news and comedy. Keeping the high demand for daily horoscope, devotional songs and discourse videos in mind, we have decided to launch an exclusive app to enable easy discovery of such content for our users. The offering on iFaith is in perfect synchrony with what our target users prefer. They will only have to download one specialised app to satisfy their devotional yearnings. We are confident that the diversity of the content available as well as the rich viewing experience on the iFaith app will make it a must-have for Indian viewers with a preference for the astrology, devotional and the spiritual.”

The diversity of its video content, however, is just a small facet of what makes nexGTv’s iFaith app such an interesting development for the Indian digital viewership. The app, through its focus on technology, is also creating a holistic, convenient and immersive end-to-end viewing experience for its users. Its ‘Resume’ feature allows users to pause live TV content and pick up where they left off, while a minimised player window lets them browse the app without interrupting their Mobile TV watching experience. The app also has a Data Saving Mode, which allows Mobile TV users to manage their data consumption while streaming videos on their phone. Other features, such as ‘Quicky’ lets users search for devotional and spiritual videos that fit into the time available to them, further enhancing the overall usage experience for nexGTv subscribers. With more features like reminders and TV Guide, Social Connect, interactive on-screen controls and adaptive bit rate streaming on offer, iFaith is definitely a must-download app for a more spiritual and calmer self!

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