NetworkPlay Mobile to represent the Ad inventory of RockeTalk

NetworkPlay Media Pvt Ltd, funded by Capital 18 launched its mobile advertising business through its mobile division, NetworkPlay Mobile last month and the focus to drive the opportunity with marketers continues with its initial strategy of exclusive pub tie ups in the mobile space as well. Their announcement with RockeTalk as their partner comes at a time when the market is seeing tremendous traction with 3G services round the corner.

RockeTalk believes that mobile phone communication should be fun, easy, and expressive just like being there in person.

RockeTalk is the largest and fastest growing mobile social network in India today. In countries where most people have limited access to computers and use of multiple languages is prevalent, RockeTalk provides a compelling opportunity for users to create, share, communicate, and collaborate with friends, family, and communities of like-minded people. RockeTalk's mobile-native solution allows users to express themselves using the richness of their own voice, video, and photos in a single threaded conversation and in their preferred language which is not possible on desktop applications like Facebook, YouTube, and Twitter. RockeTalk's unique offering drives hundreds of thousands of users to virally share RockeTalk with friends and family each month, which has led to a 25% month-over-month growth rate despite no money spent on marketing by the company to date.

Dinesh Wadhawan, Board Member of RockeTalk says, "We now have tremendous traction with mobile users. Since launching in Q2 2009, the company has acquired over 3.2M registered users and 2M active users (per month) in India. This is growing at a 25% month over month rate through viral means and distribution partnerships. Over 85% of the users access RockeTalk through their mobile phones, making RockeTalk the largest and fastest growing mobile social application in the India today. Exceeding 300M Page Views in India, we now reach a matured mobile internet audience in India and have tremendous opportunities for marketers to cash in on through variety of innovative advertising solutions that we can offer. Our alliance with NetworkPlay Mobile is a strategic one keeping in mind the success they have in terms of moving product lines in the market that are audience driven than just vanilla real estate."

RockeTalk's wide availability on 2000+ handset models, exclusive content from the region's largest media companies, growing library of User Generated Content (UGC) content, and broad distribution through the region's largest mobile carriers, have generated major partnerships throughout the ecosystem as well as explosive user growth. In a market with over 5B mobile users, RockeTalk is quickly becoming the de facto mobile social networking and communications platform for people who regularly connect with old acquaintances and discover new friends.

Ampreet Singh, Co-Founder and Vice President of NetworkPlay adds, "Our endeavour has always been in bringing out of the box solutions in the spaces we are in, whether Internet, DTH or Mobile as digital platforms. With a product like RockeTalk, we believe there will be enough and more juice for brands to work in environment such as Voice and Video in a social sphere, which otherwise is impossible. This could be the new wave in the mobile advertising space and we are extremely excited and looking at Go-to-market immediately"

NetworkPlay Mobile is a division of NetworkPlay Media Pvt Ltd, which is in the business of getting brands to reach the right audience in the digital world through various touch points such as Internet, Mobile and DTH TV. NetworkPlay is funded by Capital 18, VC arm of Network 18 and has offices in Bombay, Bangalore and New Delhi, which is where it is head quartered.

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