Network18 Digital Strengthens its Language Portfolio

News18.com, the flagship digital brand of India’s largest news network (News18 Network) recently crossed the milestone of over 100 million unique visitors in May 2018. In keeping with the growing demands for Indian language content, News18.com strengthened its top-level management for News18 Languages today, with the appointment of Mitul Sangani and Amit Vichare to expand the horizons of its digital reach in Indic/regional languages.

Mitul Sangani has joined Network18 Digital as Business Head – News18 Languages from Dailyhunt where he was responsible for setting up the overall business function. He can be credited to have led Dailyhunt to becoming one of the top revenue drivers in non-English space. Mitul has done his post-graduation in commerce with a major in marketing. He will be directly reporting to Mr. Manish Maheshwari.

Amit Vichare has joined the network as National Sales Head for News18 Languages. He has over twenty years of experience in media sales and prior to joining Network18, was the Head of Sales at Bhaskar Digital. Amit has also worked with other successful brands such as Mid-Day, Red FM and Rediff. He holds a post-graduate degree in Marketing & Advertising from Rizvi Management Institute. Amit will be reporting to Mitul Sangani.

Commenting on the new appointments, Manish Maheshwari, CEO, Network18 Digital said, “News18.com has grown from strength to strength with a record rise in readership, unique visitors and engagement.  One of the strong pillars of this property is that it has reporting teams in almost every district of India. This unparalleled reach helps us in bringing news, as it happens, in 10 languages including English and Hindi. It is estimated that 75% of the new internet users will be from rural India and 75% of these will consume content in local languages. With the appointment of Mitul and Amit, we are gearing up to tap these upcoming opportunities in Indic languages.”

Commenting on his appointment, Mitul says, “I am excited to join Network18. I believe that going forward the user growth in digital will be driven by non-English content. News18.com, which is one of the top news platforms with presence across 15 Indian languages, is well positioned to ride the next wave of growth. I look forward to work with the team, to establish News18 as the most preferred source for news on digital medium in all 15 Indian languages.”