Network bags the full-service mandates for MSE of India

Network advertising, one of India’s leading independent advertising firms, today announced that it has bagged full-service mandates from Metropolitan Stock Exchange of India (MSE), Vinod Cookware & Firestone Tyres, following a multi-agency pitch. The mandate from MSE is to launch the brand both with the brokers and the business community after its recent business overhaul, while for Vinod Cookware, the mandate is to enable its next phase of growth nationally. For, Firestone Tyres, the legendary brand, it would be bringing the right connect between its great American legacy and Indian ambitions. The accounts will be serviced out of its Mumbai office.

Commenting on the wins, Vinod Nair, Managing Director, Network Advertising Group, said, “We are committed to our belief that ‘integrated’ delivers more value to clients. Increasingly clients are seeing this value and seeking full service capabilities in their agency partners. These wins vindicate that belief/need. We look forward to doing great work across these challenging and interesting mandates.”

Commenting on the mandate, Udai Kumar, Managing Director & CEO, Metropolitan Stock Exchange of India (MSE), said, “The in-depth understanding and insights-driven approach of the Network team, was truly outstanding. What worked in our evaluation is the width of talent that they could bring to fore - right from strategic direction and its translation into creative. For MSE, which is turning around, this was exactly the need from a brand perspective. We look forward to working with their team.”

In his comments, Vaibhav Saraf, Chief General Manager – Sales & Marketing, Bridgestone India, said,

“To launch Firestone Tyres in the Indian market, we needed a partner who could deliver the impact across 360 degrees. In Network we found the team that can create the perfect platform we wanted for Firestone in the market. Also, what impressed us the most was that Network had the hunger to deliver value on the account.”

According to Sunil Agarwal, Partner, Vinod Cookware, “The brand has been around for a while and as we look to grow further, we needed a professional firm who could work with an Indian business like us. Also, one which had the ability to advice and deliver a holistic approach to the brand encompassing strategy, creative and media. The team at Network met all of these expectations and we were happy to be engaged by their senior team of leaders. We look forward to them being an extended team of us in the next phase of growth.”

Vinod Cookware is among India’s oldest stainless steel cookware brands and have partnered with Network to develop creative solutions targeted towards creating a distinct position in the market. The initial momentum that will highlight the key differentiation Vinod Cookware has to offer.

Bridgestone India Pvt. Ltd. recently launched the Firestone Tyres brand in India. Two patterns have been launched under the Firestone brand – Firestone FR500 for the passenger car segment, and Destination LE02 for the SUV segment.

Metropolitan Stock Exchange of India (MSE), is a SEBI-recognized stock exchange with licenses to operate in currency, interest rate & equity (F&O) derivatives, equity cash, ETFs and debt. Its shareholders include India’s top public and private sector banks and domestic financial institutions who, together hold over 34% besides eminent shareholders like Rakesh Jhunjhunwala, Radhakishan Damani and Nemish S Shah. It is planning to chart a new path in the equity-focused Indian market space through introduction of innovative products and offerings in the non-equity segment besides making the exchange more customer driven and friendly.