Nestle’s Maggi tangled in a mess; launches print ad to assuage consumer concerns

On Thursday, the apex court revived the government case against Nestle India regarding the presence of lead in its product Maggi noodles. The suit was lodged in 2015 against the FMCG brand with the National Consumer Disputes Redressal Commission (NCDRC). The consumer complaints body sought damages worth Rs 640 core from Nestle.

Now Nestle India has admitted to the Supreme Court that it did indeed have lead in its product although their contention is that it is well within permissible limits. Additionally, to mitigate consumer outrage they have launched an awareness campaign that reiterates that their product is completely safe for consumption.

The creative for the print advertisement is reminiscent of the one that the brand launched in 2015 to address growing public outrage. The campaign ran across print, television and digital with a bold statement that Maggi is safe.