NestlÃ© India and RECITY celebrate the Hilldaari Spirit
This World Environment Day, RECITY as part of Project Hilldaari have released a first ever musical AV. The AV created by Manzil Mystics, a young folk fusion band aims at celebrating the spirit of plastic waste management. Through its lyrics, awareness is created about not littering waste and the significance of segregating dry and wet waste at source while promoting a plastic waste-free environment.
Commenting on this unique initiative, Mr. Sanjay Khajuria, Director - Corporate Affairs, Nestlé India said, “The Hilldaari AV represents the collective objective to spread awareness and evangelize support for a better tomorrow. It aims at highlighting the efforts of people to make a difference and create a sustainable environment. To create this impactful AV, Manzil Mystics and RECITY have put together a music composition to bring the local flavour to the people and celebrate the spirit. The AV aims to be a breeze of hope, love and care for the hills. It is our endeavour to engage with people and bring about a behavioural change about the need for disposing plastic waste responsibly.”
The AV will be available across multiple platforms including YouTube, Facebook, Instagram and as a song on select radio channels.