Neha Dhupia and Angad Bedi to launch Shazé’s new line of imperial jewels

Shazé has been recognized as a brand not only providing a memorable shopping experience but also maintaining customer loyalty with a premium range, strong on design, inspiration and crafted with utmost care.

For their new line of imperial jewels, shazé drew inspiration from what is known as Palme in France, Boota in India and Peizuli in Japan, the iconic Indian motif, fondly termed ‘Paisley’ that has captured the sartorial imagination of the world. Paisley became a fashion craze when Kashmiri artisans turned the stylized pine-cone motifs from ancient Persia into fine pashmina shawls.

Shazé through their digital marketing agency, Social Kinnect, roped in Neha Dhupia and Angad Bedi the dynamic and flamboyant duo to launch its new collection that is sheer poetry in motion.

As Neha and Angad step in the new phase of their life with utmost elegance, they symbolize shazé’s brand philosophy.

Commenting on the campaign, Chandni Shah, COO - Social Kinnect said, “At Social Kinnect, we understand the brand’s essence and accordingly reach out to an influencer.  Meeting every aesthetic expectation with the beautiful new range of jewellery inspired by Paisley, we knew that it will be an overwhelming collaboration with sheer elegance which will be launched by Neha and Angad, the graceful couple from Bollywood”.

Paisley motifs in intricate silhouettes and dramatic colors create a sweet symphony of design and form. With vibrant colors - crimson, cobalt and teal, the enamel finish in this jewelry line makes it versatile and luxe. A deluxe gold plating to the jewelry only adds on to the grace and femininity of the range.

We can’t wait for the mommy-to-be adorned with the artful pieces, so brace yourselves to witness this Poetry In Motion collection at shazé!


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