NDTV launches Taboola Feed

Taboola, the world’s leading discovery platform, today announced a new dimension to its multi-year partnership with NDTV, India’s most-trusted news company with more than 170 million unique visitors each month. As of May 2018, NDTV has implemented the Taboola Feed, an infinite scroll of organic and sponsored content on both mobile and desktop pages to build its user engagement and revenue. This huge new feature illustrates NDTV’s persistent search for new innovative revenue streams that complement the user experience instead of opposing it. 

NDTV is India’s most credible media brand and second largest content destination in the country. NDTV has tapped Taboola to leverage Taboola Feed, an infinite scroll experience that renders a social media experience, serving a mix of sponsored and organic content, videos and third party cards such as IBM’s Weather.com. The partnership further illustrates the importance of innovative revenue streams and NDTV is at the forefront of such discovery experiences which drive engagement and generate revenue.

“The launch of Taboola Feed on our desktop and mobile sites last quarter has given us a 30% bump in RPM (Revenue Per Mille) from its location. This is very encouraging and we continue to work with Taboola to enhance the experience on the Feed to drive revenue, engagement and other key metrics. Taboola is a perfect partner for NDTV because it understands that user experience must be enhanced, not sold out, to build revenue”, said Suparna Singh, Group CEO, NDTV.

Recent adoption of the Taboola Feed has included premium publishers around the world including New York Daily News, Weather.com, Trusted Media Brands, and Bauer Media among others.

“We have a lot to learn from social media, and we are excited to bring those best practices to benefit advertisers, publishers and users on the Open Web. I believe we’re only a few years away from having the entire internet become personalized, enabling people to engage with content that is most relevant to them at any given moment - a web of one,” said Adam Singolda, founder and CEO, Taboola. “India remains a key market for us and we are thrilled to continue our journey together with our oldest and largest partner, NDTV, to help people discover things they may like and never knew existed.”


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