"Natuzzi' plans to enter Indian market in July!

Natuzzi Spa, an Italian premium leather player plans to counter the Indian market in July 2010, and to do so they will make an entrance with each store in Delhi and Mumbai. It is also hunting for the brand ambassador who will endorse and promote its product.

Moreover, the company plans to launch 70 franchised outlets in next 2 years and spend 10 per cent of its turnover in marketing. It is also planning to introduce Natuzzi and Italsofa ' two of its brands, in India. Italsofa will be targeted at tier-I cities like - Pune and Chandigarh while Natuzzi will be positioned in the metros.

As per media reports, Nitin Bhal, Country Head, Natuzzi (India) said, "We are looking for a brand ambassador, preferably someone from Bollywood, and exuding the flair of a genuine luxury consumer."

Natuzzi is worth $1 billion as listed on the NewYork Stock Exchange (NYSE). As of now, it has more than 350 galleries and flagship stores in 123 countries.

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