Mondelez Awards Media AOR to Carat India

In the biggest account moves of the year, Carat has won the Mondelez media business in India as part of the Global pitch. This includes all media, including digital.

Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of creating delicious moments of joy. It operates in the following categories – chocolate, beverages, biscuits and gum and candy and has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while Gum & Candy consists of Halls and Choclairs.


Speaking on the win Mr. Ashish Bhasin, Chairman & CEO South Asia - Dentsu Aegis Network, said, “We are absolutely delighted to partner Mondelez in India. Being one of India’s most awarded advertisers, Mondelez is well known to push for continuous innovation. And it is in this area that our wide range of capabilities, propelled by our One P&L philosophy would come to the fore. We look forward to working with Mondelez in pushing the bench mark to the highest level.  This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

Kartik Iyer, MD of Carat India said “Mondelez is present in some of the most exciting and dynamic categories and we are very excited to partner them in their growth plans for the country. We look forward to partnering Mondelez in India in the continuous endeavor to create innovative path breaking initiatives aimed at the ever changing Indian consumer.”

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