Mobiles: The future of email marketing, IAMAI's 3rd Email Marketing Summit

 Internet and Mobile Association’s (IAMAI) 3rd Email Marketing Summit, to be held on March 12, 2014 in New Delhi, is likely to be path breaking. As the marketing technology transforms itself with the tremendous innovations taking place in the digital arena, email marketing has also reached yet another level of personalisation. This, bolstered by numerous disruptive tools and techniques, has made the domain of direct marketing highly imperative for connecting and engaging with the target audience. This brisk advancement has left behind the need for businesses to be updated and informed about the recent developments and trends to be able to deploy them effectively for the larger benefit of the industry.

It is with this vision of sharing knowledge and awareness of email marketing as a tool that IAMAI has set up this Summit and its agenda. Email Marketing Summit this year has been formulated with the idea of highlighting the nuances of email marketing which could not only amplify the efficiency of campaigns by brands and businesses but also provide an excellent metric for gauging the ROI. The focus would be on how to deal with the challenge of creating a truly personalized email experience. The customer insights are crucial and implementing smart segmentation by device types, trends, attitudes, geography and demography could be very instrumental for pertinent, tailor-made positioning.

The Summit has an interesting line-up of speakers that include, Vivek Jain – Chief Product Officer, Naukri.com; Protik Basu – Head of Digital Marketing & Rewards, Lemon Tree Hotel Company; Vicky Sarin – Business Head & CFO, HT Media; Anand Dubey – Vice President & Senior Marketing Partner, IndusInd Bank; Tanishq Juneja, Business Head- Email Marketing Solutions, netCORE Solutions; Nitin Agarwal – Sr. Director, Shopclues.com, Bhavneet Sekhon, Marketing & Client Experience Leader, Experian, among others.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media