Mirchi KAAN Awards 2013: Ogilvy bags 'Agency of the Year' award

Friday night saw the coming together of the ad gurus and the creative talents at Canvas Laugh Factory to celebrate the success of effective use of radio advertising! The Mirchi Kaan Awards, for the 10th year in a row, honoured the best radio works of previous from 250 entries of 30 agencies across 15 categories.  

Hosted by Cyrus Brocha, the award night was attended by industry veterans and Bollywood stars. Giving away the awards to winner were Swanand Kirkire, Shilpa Roa, Leslie Lewis, Meiyang Chang, Shibani Kashyab among other. Bollywood superstar Aditi Rao Hydari was also present to honor and celebrate a decade of radio advertising.

Ogilvy & Mather Advertising emerged as an absolute winner taking away 3 Gold, 3 Silver and 4 Bronze metals at the awards night. With this, the agency also won the prestigious Agency Of The Year Award. Anurag Agnihotri, went home with the Radio Writer Of The Year. For their innovative and quirky Japanese ad for Perfetti Van Melle Pvt Ltd, the team also won Crystal Award. 

Last year’s Agency Of the Year, Leo Burnett came close 2nd with 1 Gold, 4 Silver and 7 Bronze. Shreyas Jain of Leo Burnett was bestowed with Voice Of The Year award for Chandrashekar ad.

Mccann Erickson won 3 Gold, 2 Silver and 1 Bronze.  JWT, India bagged 1 Silver and 4 Bronze medals for their creative works across clients. The agency also won the Best Use of Radio as a Medium for their Airtel campaign.

Celebrating their 6 Awards this year, Vistasp Hodiwalab aka Vispy of JWT Mumbai said, “It is always a pleasure to win an award for your work. It motivates the team to do better. Radio Mirchi is doing a good job to encourage not only the existing creative talents but also the future ones.”

While Scarecrow Communications was awarded with 3 Silver and 4 Bronze, Thought Blurp got 4 Bronze Medals. Grey Worldwide and Orchard Advertising won 1 Bronze.

Manohar Nayak of Lingo India was seen elated as his work won the Excellence in Production award for the 5th time consecutively. Talking about this he said, “I am so excited to have won this award. It feels good to be appreciated by my peers for the efforts we put in for our campaigns. Winning an award in this category 5 times in a row means there is something that we are doing is right and we need to continue working innovatively.”

Perfetti Van Melle Pvt Ltd won the Client Of The Year award.

GG Jayanta, National Marketing Head, ENIL (Radio Mirchi) commented, “It has been a decade that we initiated this award ceremony. We are seeing the participation of agency augment each passing year. This speaks volumes about the space that radio advertising has created in an overall campaign. We started with an aim to boost the creative minds in radio advertising and today we are seeing some of the most innovative ad campaigns on radio. We are proud to honor creative talents in the industry.”