MILKYBAR launches new ad campaign that supports playing and learning

Nestlé India recently re-launched the much loved MILKYBAR, with increased milk and less sugar. The new MILKYBAR TVC reflects the brand’s ethos that, a wholesome childhood is one where kids learn and grow playfully. The campaign revolves around the importance of encouraging kids to try new experiences that make them curious and confident for life.

Speaking on the campaign launch, Mr. Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India, said “We are delighted to unveil the new TVC that presents MILKYBAR as a brand that supports parents who believe in the value of play and learning through new experiences. MILKYBAR is a category leading brand credited with many firsts whether it is the new Milk 1^st recipe or this new campaign that supports parents who believe in creating a wholesome environment for children to grow”.

Nestlé India is delighted to welcome Ms. Shilpa Shetty as the MILKYBAR brand’s partner in its journey. Speaking about her association, Ms. Shetty said, “This is an exciting and fun association for me. I have always loved MILKYBAR and being a mother myself, I am aware of the need for better and informed choices and more importantly, an encouraging parenting style that ensures children can play and learn life’s important lessons. The new film showcases one such beautiful and supportive environment that enables playful learning. I hope our moms and kids will have as much fun watching it as we had making it.”

The new TVC goes on prime time across National & Regional TV channels as well as on YouTube and Facebook.

Link to TVC:

https://www.youtube.com/watch?v=bhuwH0AAEaY

https://drive.google.com/open?id=0B8D9fnKbAurGcW5HcWY3RE5sMGs