Migration to new tariff structure gathers pace; TRAI sees 90% switch by Feb 1

Leaving all uncertainties behind, the TRAI mandated new tariff regime for TV channels is all set to be rolled out from February 1, 2019. There have been concerns about the slow reaction from consumers in migrating to the new tariff structure. 

However, as assured by TRAI Chairman RS Sharma, almost 90 per cent consumers will switch to the new tariff structure ahead of the deadline. According to Sharma, the last few days had seen consumers informing DPOs about their channel preferences in greater numbers, PTI has reported. This is a steep surge from the 40 per cent migration that TRAI had reported till January 24, 2019. 

Consumers are being informed through multiple channels to lodge their channel preferences with their service providers. Moreover, TRAI is reviewing the process on a daily basis and working along with the DPOs and broadcasters to oversee a smooth transition process. 

Sharma also dispelled speculations that the monthly cable TV bill would go up under the new tariff regime. He maintained that if chosen carefully, the consumers’ cable bills would decrease. He further said that TV channels could be added to the cart as and when needed. 

TRAI has been continuously asking broadcasters and DPOs to adhere to the deadline and has said that no further extensions would be given beyond January 31, 2019. It also warned of stern action against DPOs for not complying with the new tariff structure, including blackouts and even cancellation of licence/ registration.

However, is its tweet on January 17, TRAI had assured that there would be no disruption of channels. 

TRAI‏Verified account @TRAI Jan 17

Your chosen channels will be available to you with effect from 1st February, 2019. During transition, there will be no disruption of channels @TRAI


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