MiD DAY Entertainment, is the new business entity of MiD DAY
Says Manajit Ghoshal, MD ' MiD DAY Infomedia Ltd. "This is a logical extension of our existing lines of businesses, as the intent is to leverage on the strong relationship that MiD DAY enjoys with celebrities and a loyal set of advertisers".
Some of the primary business objectives is to channelize efforts towards bringing together brands and celebrities in order to strengthen the product proposition by way of endorsements, establishing a connect between brands and film production houses, by way of in-film/ TV show placements in sync with the script & content genre, branded promotional tie-ups with film production houses, branded content to suit the needs of marketeers, celebrity appearances and Speaking opportunities targeted at the corporate sector.
Says Indrajeit Borkakoty, Business Head ' MiD DAY Entertainment, "Like all lucrative businesses, there certainly is stiff competition in this arena but we believe we have an edge as we enjoy an early mover advantage from a media house and the organized sector perspective. We are all geared up to take the plunge".
Vikram Kari, who has joined as General Manager ' MiD DAY Entertainment, brings with him rich experience and an established set of relationships which would be valuable ammunition for the business.