Mercedes-Benz India appoints Michael Jopp as Head of Sales & Marketing

Mercedes-Benz India has appointed Michael Jopp as Vice-President, Sales and Marketing. The new appointment comes into effect as Boris Fitz, Vice-President, Sales and Network Development, completes his tenure in India and will be taking on a larger role at Mercedes-Benz Turkey. Jopp took charge from August 1, 2016.

Commenting on the new appointment, Roland Folger, Managing Director and CEO, Mercedes-Benz India, said, “Boris played a pivotal role in Mercedes-Benz’s sales growth as the company witnessed a remarkable sales success amidst myriad market challenges. He was instrumental in creating the densest and most qualitative dealer network for Mercedes-Benz with dedicated dealer partners. We highly value Boris’ contribution to the rapid growth of Mercedes-Benz in India. We are equally excited to welcome Michael and are confident that with his rich experience in the domain of sales and marketing in Mercedes-Benz Cars, Michael will continue the strong growth momentum of the Three Pointed Star in this highly competitive and dynamic market.”

Jopp has close to two decades of experience in the domestic automobile industry in Germany and also in international markets both on the OEM and distributor side. He has rich experience in areas of sales management, product management, marketing and general management. Currently he is responsible for sales performance and sales profitability for Mercedes-Benz Cars in Berlin. He also has considerable experience working with the ‘smart’ brand and with its dealer network.


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