MediCom strikes it big in Spikes Asia'10

Of the 3058 entries competing at this year's awards, the jury awarded a total of 273 Spikes Asia trophies across the 11 different categories. The agency of the year was awarded to DDB New Zealand, Auckland and the media agency of the year was awarded to Colenso BBDO, Auckland.

Many Indian agencies also made a mark across various categories and won awards keeping the high spirited national flag waving. However one agency has been able to bring the ultimate pride not only to the media industry back home but to the country in general too.

MediaCom Communications India (Mumbai) has been able to bring back home many accolades from the Spikes Asia forum. The agency is the only media agency in India which has been able to win a gold, silver and bronze. MediaCom won gold and bronze for its 'Women Against Lazy Stubble' Campaign - Gillette Mach 3 under the category Best Use of Television/ Cinema and Best Use of Integrated Media respectively. Moreover it won a silver for its 'India Comes Of Age' Campaign - Olay (Category- Best Use of Television/Cinema).

Besides the three fabulous wins, MediaCom was also the only agency in India to emerge as runners up for Best Media Agency of the Year.

Speaking exclusively to Adgully, Divya Gururaj, Managing Director, MediaCom, said "It is great to have won gold at Spikes. Gillette Shave India is the most awarded innovation in media history. And what's even better is that it has consistently won all the big awards (including Cannes gold) in both Season1 & Season2. We are looking forward to creating more such big ideas that deliver big results for our clients."

The Women Against Lazy Stubble (WALS) Campaign has been able to get the agency many path breaking honours domestically and also across the globe. The WALS campaign was played on the results of an A.C Nielsen survey that proved that 77% Indian women prefer clean-shaven men, contrary to the look numerous Indian men and even celebrities were sporting. These results were released on popular media like news channels and other entertainment formats.

Moreover, men were given shaves in malls by women and the Gillette "Shaveathon" was held after the product was launched. The event made it to the Guinness Book of World Records and the Limca Book of Records for the "maximum number of men shaved simultaneously." | By Prabha Hegde [prabha(at)adgully.com]