Media organisations rally donations & essential items for flood-hit Kerala

Major media organisations in the country have initiated efforts to provide relief to flood-ravaged Kerala. 

In the face of a massive national calamity, India Today Group has reached out to Kerala victims as they are reeling from the devastating impact of the century’s worst deluge. With over 300 people dead, and 2 lakh people displaced and homeless, India Today Group has resolved to stand by the state and extend its heartfelt support. The Care Today foundation, an India Today Group initiative, is devoted to the cause and has donated Rs 10 lakh to the #KeralaSOS relief fund. At the same time, India Today Group has urged the citizens of the country to open their hearts and make a donation through the Care Today foundation. 

One can help re-build the lives of the affected by donating by Cheque or DD in the name of Care Today A/C Kerala SOS and send it to Care Today, India Today Mediaplex, FC-8, Sector 16-A, Noida- 201301. 

All donors will get name credits on India Today Television and any contributions more than Rs 10,000 will get name credits in the India Today magazine. 

Star India and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state through its initiative – #AllForKerala. Star India will donate Rs 2 crore to the Chief Minister’s Distress Relief Fund (CMDRF) of Kerala. Additionally, Asianet employees have pledged Rs 25 lakh and all Star India employees are being encouraged to donate at least one day’s salary, and on its part, Star India will match the total contribution of its employees. The donations will be directed to the CMDRF to expedite post-emergency recovery and rehabilitation work in the flood-ravaged areas and districts across Kerala. Furthermore, Star India has also partnered with the NGO ‘Goonj’ to aid with the supply of material contributions to the flood victims. 

In order to pledge your support for Kerala:

For Donations: The Government of Kerala - Chief Minister’s Distress Relief Fund
Log on to:

Essential supplies for the flood victims:
Log on to:

In the wake of unprecedented floods in Kerala, Times Network has rolled out its initiative, ‘India for Kerala’, to help rebuild the lives of people in Kerala. The group is creating a mega awareness and donation drive to contribute to relief efforts in Kerala. To make your donations log on to The amount collected will be donated to the CM's Distress Relief Fund. 

NDTV is airing 24 hours of special programming on the Kerala floods. NDTV will keep bringing non-stop live updates on its channels and online. The group is working with Goonj and Uday Foundation which have volunteers spread across Kerala. Viewers can watch and donate at NDTV’s offices across the country. Uday Foundation is coordinating a massive relief effort with the help of IndiGo Airlines and Jet Airways. The Foundation has also released a list of materials required in major districts of Kerala which can be dropped off at NDTV offices in Delhi, Mumbai, Bengaluru and Chennai. 

Mathrubhumi has launched a multi-phased flood relief initiative – Keralathinoru Kaithangu, which has sought readers’ support to donate generously. Money can be donated either at Mathrubhumi’s offices or deposited at:
Current Account No: 37831488523 (SBI, Kannur Road, Kozhikode)
IFSC Code: SBIN0070188

Mathrubhumi will hand over the donations to the Chief Minister’s Relief Fund. Apart from money, essential items such as items such as medicines, disinfectants, bleaching powder, biscuits, rice, pulses, candles and matchboxes, etc., can also be donated.


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